Mercedes-Benz deal with Saints ends, letters taken off Superdome
NEW ORLEANS - Crews took down the letters spelling out 'Mercedes-Benz' on the Superdome Thursday as the stadium seeks a new sponsor.
The famed stadium's 10-year deal with the German carmaker came to an end this year after striking up the $5-6 million a year agreement in 2011. Now, this change could mean a pay increase for the Saints.
Even though the dome is owned by the state, the Saints get to keep the money made from sponsorship. Since the deal with Mercedes-Benz, the rate on sponsors for an NFL stadium has increased significantly. For example, the current deal between Allegiant Airlines and the stadium for the Las Vegas Raiders is just over $20 million a year.
According to WWLTV, reports show the team could be close to making a deal with Caesars Entertainment, Inc. Caesar's is the parent company of the Harrah's Casino in New Orleans and is very prominent throughout the rest of Louisiana.
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The Saints have not officially announced who their new sponsor will be, but expect to have one before the start of the upcoming football season.