IHOP introduces new 'pancakes'
Last week pancake chain IHOP teased another name change.
The restaurant chain temporarily changed its acronym from IHOP to IHOb last year as a publicity stunt to promote burgers.
Monday the restaurant chain announced it would be calling the newest editions to its burger line-up "pancakes." According to USA Today the new menu items include the Big IHOP Pancake (Burger), the Garlic Butter Pancake (Steakburger), and the Loaded Philly Pancake (Steakburger).
.@TheRexlChxndler wanted us to stick to pancakes. Well, this one's for you, Chandler… pic.twitter.com/ALanNzGAJM
— IHOP (@IHOP) June 3, 2019
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The company says the change is "a playful twist that again shows that it takes its burgers as seriously as it takes it pancakes."